I’m a journalist reporting from the intersection of fitness and adventure. I cover travel and wellness, create meaningful content for passionately-engaged readers and grow digital audiences for big brands.

I’m a New Mexico-based editor, writer and digital content strategist. I've spent over 15 years writing about the outdoors and health for media outlets including Outside, Backpacker, Travel Channel, Men's Journal, CBS News Travel, Shape, VICE, Yoga Journal, MAKE Magazine, Reebok and The Huffington Post. 

I'm the Founder and Chief Storyteller at Hodapp Media where I craft compelling, intelligent content and engage loyal audiences. I report, write, edit, optimize and promote digital stories for big brands. 

Since I began my career as a journalist, I've stuck by one mantra: 

Life is the ultimate experience.
You must live it to write about it.

So far, it has served me well. 

I’ve rolled cigars in the Bahamas, thru-hiked 600 miles across northern Spain and survived a run-in with a mountain lion in New Mexico — all of which made fascinating stories. I've also interviewed a number of eclectic celebrity personalities like Reggie Bush, Dean Potter, Christina Aguilera and Michael Franti. 

During a five-year stint on staff at Yoga Journal, I used smart storytelling to quadruple monthly web traffic. I launched the #YJ Social Media Influencer Network and grew @YogaJournal's social following sevenfold, to nearly eight million people worldwide. Before that gig, I ran the travel and endurance-sports channels for Men's Fitness (now Men's Journal) from Spain and Puerto Rico.

I've also worked as a writer, editor, producer, social-media manager and SEO contributor at Outside, Shape, Allure and Travel Channel. In addition, I've been an integral part of four national magazine website redesigns. When I'm not working with publishers, I lend my expertise as a consultant to startups, and gear, fitness, natural beauty and travel brands.

Thanks to the nomadic nature of my work, I’ve lived all over the world — from London to Florence to rural west-coast Ireland. When I’m not writing, I trail run, fly fish and snowboard in my Rocky Mountain backyard. You can view my LinkedIn profile here, see a sample of my work here, and read up on my award-winning campaigns here. 

Why hire me? I live & breathe digital media, and generate revenue-turning ideas. I can help you grow your business and tell a better brand story online.

I'm organized, efficient and prompt. I bring my strong, diverse digital skills to execute each project. I craft smart ideas and well-reported narratives, build editorial and social media lineups, and grow audiences across platforms. I use metrics to inform strategy, and optimize stories to reach the largest target audience possible. I develop, write and edit both long and short form content. I have several years' experience spearheading high-stakes projects, and managing people and budgets. Plus, I come with a Minnesota-born midwestern work ethic. 

Above all, I love to engage passionate readers through smart storytelling, and help media outlets and brands establish and refine their online presence.

I grew up in the digital world, learned from the masters and may be able to help you out. SERVICES >