Smart storytelling, on time and on budget.
From savvy reporting to sponsored content and SEO, I can help you engage your passionate audience. In addition to writing for magazines, I work with clients like Reebok, Spartan Race and Gore-Tex to do just that.
REPORTING, WRITING, EDITING
I’ve worked in the national media market for over a decade. I’ve been an on-staff and freelance writer and editor, managing and producing intelligent digital and print content for magazines and brands. I’ve written and edited viral content, feature stories, long-form product reviews, event copy, personal essays, blogs and service articles. I have my degree in Magazine, Newspaper and Online Journalism from the Newhouse School of Public Communications at Syracuse University.
CONTENT MARKETING
I write, edit and distribute content for big brands to targeted audiences online. From wellness blogs for beauty companies, to travel and fitness content for luxury hotels, I use my journalistic expertise to tell clear stories and engage passionate consumers in a meaningful way. All content serves the brand audience first and foremost, and from a business-growth perspective, drives brand awareness and follower conversion.
SOCIAL MEDIA STRATEGY
I build social media audiences and engage followers to grow platforms and proliferate content in today’s ever-changing algorithms. The most important thing about social media is to rise above the noise. So in addition to creating editorial and promotional lineups with compelling content, I craft syndication programs and influencer networks for top-tier brands to extend their reach. Most importantly, I use social media metrics to track and inform daily and long-term strategic decisions to serve both the audience and brand goals.
SEARCH ENGINE OPTIMIZATION
From macro to micro SEO strategies, I can help you holistically grow your site traffic. On the granular level, I write and optimize metadata and on-page attributes in the backend of websites to improve rankings and garner engagement to build organic traffic. From the 30,000-foot view, I craft smart SEO strategies to improve site navigation, content proliferation across social media platforms, and optimize top-level pages to ensure you’re reaching (and building) a loyal following.
BRAND BOOT CAMPS FOR DIGITAL GROWTH
I guide influencers and teams on how to establish digital best practices for everything from content strategy and execution, to production and optimization, to proliferation across social media and newsletter platforms. In short, I can help you build your digital strategy from the ground up, and give you the keys to truly run and grow your brand. Learn how to write smart digital copy, use metrics to inform your content choices, and leverage your social media networks to maximize engagement.